Dude, I really love how you colour code the environment based on the product you review. I wonder how many colourful iMacs you have though!

I love how you've transformed your reviews from just the specs & experience to a more strategic & marketing-focused aspect of where the product fits. Feels WAY more valuable to me than just "here's what this product does." Such an amazing video 👏👏👏

I love how honest and helpful your commentary on Apple products is. Not to knock other KZbin reviews, but you can often tell that they're being overly cautious in their reviews, where as you say it as you see it. Very refreshing.

You do such an amazing job with your videos. I love how you talk about the business strategy and try to figure out Apple’s market approach. This was far more interesting to watch than the standard “iPad M1 Air review” video. Thank you for all that you do!

Its so true with the pricing. I was interested in buying an ipad earlier this year and the most affordable one that could cater my needs was the 2020 ipad air with A14. But it had only 64 gb storage. So I had to pay an extra amount for the 256 gb one which is the only other option. But with a very slightly more amount I could get an ipad pro with M1 chip and 128 gb storage. I was very convinced for that product but then I realised that in no time I had gone way too over my budget so I decided to wait for the new ipad air launch so that the old one gets cheaper. But now I am more confused.

Love the intro of the price ladder breakdown. Apple has been doing that for years with the storage capacity, just makes sense they branched it off to other parts of their devices.

I believe for most people who just want a tablet for media consumption and playing the occasional game, the iPad Air will serve them perfectly. I bought the iPad Air because I had the 6th generation base iPad and just wanted an upgrade. I have ProMotion in my iPhone 13 Pro and I don’t really miss it on iPad. The iPad Pro has ProMotion, Face ID, the LiDAR and wide angle camera as the only real differences compared to the Air, unless you want the 12.9” Pro. I love my Air, and I don’t regret not getting the Pro.

The 13 inch M1 Pro's speaker experience is astonishing for me--surprisingly superior to any iPad I've experienced previously. This audio comes to the fore when simply watching content while reclining with the big Pro on my chest... the stereo experience is there, but on top there seems to be something quite surprising and almost 'spatial' about the big M1 Pro's audio. An unexpected pleasure on top of the significant performance of the M1 processor.

I like how you over the years moved from classic review (camera and stuff) to complex analyzis and theories about products and different market strategies.

love the intro to this one. i enjoy when a creator ties in a learning opportunity to their video. well done review!!! 💯

Nice video, not sure if you mentioned pro has 128gb compared to 256gb on the air in that price range you highlighted, which is a factor that can sway people to the air - not having to worry at all about memory, and while it's a useful comparison, if people are coming from a base ipad and have never used a pro, then pro comparisons don't mean much. I've never had pro motion and even knowing about it doesn't want to make me go for a pro over an air. For some people the air is a logical upgrade from a base model. Touch ID better than face for me, speakers are better on the pro obviously, but I also use headphones a lot and bluetooth speakers. What it comes down to for me, is having 256gb of storage, rather than half that on the pro with a better screen and pro motion (which I have never used before anyway). You don't miss what you never had.

Such an awesome and intelligent breakdown of not only the pricing but of the specifications as well! Helping me out much!

I love how your reviews and content in general are evolving into video essays, such an important contribution to talk about more than just specs and performance!

Love the way you took us up the price ladder when adding features. It’s clear that the Pro is for the pro users. The base model Pro picked up with a better screen for video editors and graphic artists, thunderbolt for those need to transfer info like videographers, photographers, and music creators, and more storage which they will all need due to the massive amounts of content they create.

I've been going back and forth between the two for weeks. The one benefit that was able to push me to get the Pro, was the screen being 20% brighter at 600 nits vs 500 nit of the Air

Dude, you have really helped me out. I was initially going to go for the air, but since I realized that the 11 inch pro has a better performance, I decided that I was going to go for the pro. I’m happy that I went for this decision because the quality is amazing.

One other difference in the iPad Pros is once you cross over to 1TB / 2TB of space, the RAM gets bumped from 8GB to 16GB

The 120Hz ProMotion display is the dealbreaker though. It makes the iPad experience SO much better (writing notes, playing games, and general UI smoothness)

One piece of wisdom is always stik to your budget 👏👏

I bought mine last week. It is an amazing device. Love it. Because there is an issue in China the stock is running low in here. I had to satisfy with the grey colour. If any students are looking for it get it. It is worth the money.

For anyone looking for the game @3:45. The name is Speed Demons and its available on Apple Arcade.

The reason to still go for the iPad Pro 12.9 is if Dolby Vision and HDR are important to you, as well as the larger size, resolution and 120Hz refresh rate.

This is the exact video product comparison I was looking for thank you! 🙌🏽

Marques, thanks for this fantastic video! Others have articulated it's merits so suffice it to say you've helped me gain a clear understanding of pricing ladders and which iPad is right for me. Great job!

This has become a visual therapy. Really appreciate every detail and color. Thank you Marques.

When I first heard about LIDAR on the new iPad, I remember wanting that feature and tried to sell my current iPad pro. I ended up not selling it. 4 months later, I totally forgot about LIDAR. I never needed it, i just wanted it.

You’re awesome, Marques! Subscribed. I had the same impression about comparative responsiveness between the M1 Air vs. the faster-refresh-rate Pro model at the Apple Store. It is a noticeable difference to me and could be a determining factor despite not needing that performance on a practical level. Thanks for your lucid analysis!

I like how Marques's reviews aren't just about the specs of the device, it is always about the whole picture.

I'm completely mesmerised with the intro. The value you add to your videos are unprecedented. I sometimes wonder how you perfectly make such videos in a seemingly effortless manner. Keep it up MKBHD I'm your biggest fan. Greetings from Ghana 🇬🇭.

I love the way you explain specs and marketing analogies, you are a big help ! ❤

This pricing model actually does make sense to me. Considering a tablet fits in line between a computer and phone, I believe more people could justify getting a tablet when they already have a computer and phone if they believe it still has premium features for a "deal" while also being far better than the standard model. Very interesting video 😌

Thank you to the whole staff for the quality review. I always appreciate the amount of information you include in them.

something to think about is that prices differ kind of wildly outside the USA. the iPad Air (256GB) is R$ 8.399,00 and the iPad Pro 11'(256GB) R$11.546,00 in Brazil - which is a pretty huge jump (about $600 USD) which makes the iPad Air so much more accessible (and only R$895,00 (USD$ 175) more than the iPad Mini, even though it has the M1 chip.

For me the differentiating factor is storage. My wife is a photographer and does a lot of her initial post work on the iPad when out in the field. With a 52 megapixel sensor and RAW format photos (plus occasional 4k videos), 265GB max on the Air doesn't go too far

I have the highest respect for you helping me make sense of things …you do all the work and it’s much appreciated….cheers! Brian

I feel like if I were to upgrade from my air2, I’d be perfectly happy with the 60hz screen. I’d be missing out on nothing, and still getting the laminated screen that spoiled me as my first iPad purchase. For real, this was what the pawn shop had at a price I was willing to pay, and I lucked out with a fantastic device, whose special laminated screen was a feature I didn’t know about until weeks afterward. I thought all iPads had it because it was simply fantastic.

The qualities of his videos just keep getting better and better. Props to you and all of your studio man.

Looking to upgrade my iPad and this lineup was super confusing to me because the ladder of value felt so fuzzy. Thank you SO very much for the deeper breakdown. Especially the opening marketing pricing strategy explainer. Knew from the jump I was in the right spot and it is knowledge that needs to be widely shared.

I'm a retired casual user and this has been the most helpful talk on which iPad to buy. You are very good at explaining the pro's and con's between the iPad's ...... I will be buying the Air -Thank You

The reason they brought the m1 to the iPad air, I think, is an economy of scale thing. They invested a lot in R&D and by selling a lot of m1 devices, they can lower the cost enough that it makes sense from an economic stand point, even if it nudges people to buy the cheaper device. They still earn more by the cumulative effect cost has on each m1 device sold.

I love the Economics of Pricing here. its always been my fav part of MKBHD vids. More please!

Yeh - I think this raises the interesting that point beyond the price ladder newer isn't always better. I've always loved touch ID, always loathed face-ID, and suspect I'm not alone. So keeping one model that allows touch-ID fans to have that option is smart if its a major buy/no-buy discriminator even when the feature-set isn't otherwise the newest.

Love the Myth of Fair Value book you brought up. It was insightful! 👍

I think if I hadn’t experienced the Pro Motion display, I’d probably want the new Air or new Mini. Yes the Pro has a reason to exist but the differences are getting smaller and smaller. Love the more pronounced color on the new Air though. Great vid!

Great intro. Liked the analogy mentioned between buying beer and an ipad. Kudos to the team for going the extra mile to make us understand the purchasing pattern of consumers.

Very helpful to think things through. I'm so close to move away from my MacBook Air to iPad Air or iPad Pro. Screen refresh and M2 but me in the category to go the the iPad Pro. Overall I'm more educated with my pending decision. Great content!

Thanks for your review ,seeing the myth from the specs and the true value helped me make a right choice . Thanks for sharing !

Awesome. You are by far the best tech journalist - if that’s the term - out there, because you think really hard about what the big picture insight is regarding every review. And the production quality is astounding. Impressive.

Pretty much the reason why I cancelled my pre-order and has made me wait for the next Pro. Marques, always spot on.

Excellent video as always!! Personal experience... In 2021, I was going to get a 256GB iPad Air 4 on sale but then the 128GB 11in M1 iPad Pro got discounted to the original price of the 256GB Air and I decided to go ahead and get it... My main deciding factors were the 8GB of RAM in the Pro and the Blue color of the Air. Since the Blue wasn't deep enough and the Pro had 2x the RAM, I bought it. THIS M1 AIR IS LITERALLY WHAT I WANTED TO BEGIN WITH, I WOULD NOT HAVE GOTTEN THIS M1 PRO

Your content is so well delivered. Great job!

I love how you incorporate real practical info in your reviews. The price difference of a new air vs the pro here in PH is only about $20.. so that's definitely going to be worth the extra cost.

yeah, them leaving out a 128 gb option was intentional. 64 is ridiculous. and so is 256 for $700, they want you to buy the pro at that point...

Thank you for this! I’ll be upgrading from iPad 5. This convinced me to just go with the iPad Pro.

Great vids Marques. One advantage of the iPad pro that flies under the radar - if you choose the 1TB or 2TB storage option you're actually getting an M1 chip with 16GB unified memory. This option isn't offered on the iPad air.

Great video as always, it’ll be interesting to revisit when the new iPads Pro come out and the 11in has mini-led display and probably an M2. Then it’ll feel a true upgrade over the Air

I really appreciate how you explained this. I'm an artist using a refurbished 2nd generation iPad Pro 12.9in 256GB with the 1st gen Apple pencil. I got that because I thought I was going to use Procreate as my main drawing tool instead of Photoshop CC. After 2 years of using the iPad Pro, that was not the case. I only used it for sketches that I imported into Photoshop & basically used the iPad for everything I didn't feel like using my phone for. So I'm considering the new iPad Air because of that. I figured since I have an iMac, a 22in pen display & a MobileStudio Pro that I primarily use, why shell out all that money for features on another device I'm not going to use every day? I definitely don't mind the "downgrade."

I always get the pro but there wasn’t enough to justify it this time since I didn’t need so much storage. I did immediately notice the promotion was missing when I opened it because I forgot it was exclusive to the pro but it’s ok. Only would have gotten the pro if the 11” had mini led since I love my MBP screen.

I had a 1st generation iPad Pro 9.7 inch and I loved it at the time. I wanted a newer iPad after awhile and decided to buy a iPad 2020. I missed the features so much and smoothness of the display. I only had that iPad for a few months before I saved up to make the switch back to the pro line.

Honestly, I have the 64gb Air 4 and storage has never been an issue for me. I mostly use it for digital art and school notes that are synced with OneNote, so I hardly need any space. Yes, if you're doing video production or photo work like Marques, you need more. But for some iPad users, 64gb is still worth considering.

Solid content as usual. Thank you for covering the pricing ladder concept with a current real life example. It does help to understand the difference when you lay it out.

I was planning on getting a Pro for art but I had to take into account the price of the Apple Pen so I went for the Air because the specs were pretty good and just enough of what I needed it for.

My main issue is storage and screen size. Initially I was out to replace my gen 6 pad with a new one as a replacement for my -13 MacBook Pro since I don’t really need a computer for much other than word handling and backups anymore. With a satechi adapter I could get 90% of my work done on an iPad. But for that I hoped for a larger screen than on the iPad Air. 64Gb is also laughable low on a new tech device especially considering most store a couple of movies or episodes on their pad to watch maybe on vacation or offline mode and as mentioned apps are taking up more space. I could probably manage the smaller screen since I can’t defend chunking out the extra cash on a pro max especially considering the ridiculous pricing on their keyboards, I never understood what most people would use the better camera or lidar for on an iPad, you’ve got the same setup on your phone anyway if you go for a pro. So for now I’m still stuck with none of the iPad versions being a suitable option. If I go for the air I got less storage than my gen 6, if I go for the pro, I’m chunking out a lot of extra for the storage plus a bunch of cameras etc I don’t need while still getting the smaller screen. I also wonder how the touch sensor works if you have a casing if the air doesn’t have Face ID? Seems more cumbersome than my current. If Apple releases an air with minimum 128gb without touching the price it’s a dealbreaker.

I love that you go through the effort to research best purchasing strategies for consumers. You really go above and beyond to make the best content that educates the masses. Thank you Marques!

I love your reviews and I think you're the #1 tech reviewer EVER. You know your tech inside out so u know what was there last compared to the new reveal or compare it to other gadgets from the same company to not only show the price but what youre ACTUALLY GETTING. Plus the style of the room is well thought out and matches, camera angles and quality so clean. Other tech guys are mostly Apple fan boys who brazenly state it and always compare and overshadow the product with Apple gear and their own tacky dress code or lifestyle. I understand everyone favors a brand but be biased, you keep it cool and clean. Keep up the great work, always a pleasure watching. God bless.

Good points with the price ladder! However, I have some disagreements. The thing is, for $50 more (total $799) you get an iPad Pro with 128 gb storage but for $750, you get an iPad Air with the same M1 with twice the storage (256 gb). That’s the actual comparison. If you’re looking to get the air but want more storage, you can get the 256 gb version for less than the 128 gb pro. That’s still a better deal. The pros that have up to a terabyte of storage are a lot more expensive than the air and it’s not a comparison. If you need that much storage, you wouldn’t be considering an air in the first place. And the 13 inch pro is way more expensive as well. Again, if you want a 13 in iPad, then you wouldn’t be considering the air. Still, I think it’s great that you bring this up and highlight this. As stated in another post, few reviewers talk about pricing structures and the company compelling (or tempting) you to upgrade. Thanks for your reviews!

Well explained and your marketing knowledge shines through.

5:28 Evo x spotted. Another great review. Thank you 😊

The level of editing and quality in your videos is stunning maan! You and your team are AMAZING ❤️🙌

This review was exactly what I needed. I almost dumped money into an ipad 10th generation just because of the pretty color, started digging and saw that the quality I'd be sacrificing in downgrading from my current 2020 iPad Pro would be too much. So they started comparing the new Air and new Pro, but it looks like I should probably stick with the Pro series.

What a great topic and analysis. I have been watching you for many years now. I find it interesting you did not include support. I have a iPad Pro Gen 1 and a newer 2020 Mac book pro with intel. I have been worried I would drop out of some new features with iOS updates. Most importantly currently universal control. I did not only due to my iPad being a pro. I wonder in the long run, will this be more of a reason to pay more up front vs bi-yearly new device. Dang nabit subscriptions.

MKBHD, thanks for bringing this back in front of us. I think we all realize the pricing ladder, but it's extremely easy to shove it to the back of our minds. Thanks for being real.

I'm glad my 2018 iPad Pro has still held up well with the times. I've been using it for school the past 3-4 years and I don't plan on upgrading anytime soon. Plus the Logitech case for the 2018 series iPad is better than the newer one imo.

Marques you made my day your the best

Your videos your voice everything very warm and makes you wanna watch and learn.

Purchasing patterns were explained well 👌. Love to hear short explanations like that in your future videos. Always learning something from your business skills 😁

Apple also made the IPad Air 10,9“ instead of 11“ on the IPad Pro which is clearly just for headline spec comparisons

Love the behavioral science intro; adds a lot of depth to the video!

Tha attention to detail is amazing, look at the background colours

Nothing will ever make me feel the way I did when I got the 2018 ipad pro. Nobody had seen that design and with the new pencil I felt so ahead of the pack when it came to art. The innovation in that product was soooo good though that it seems to be written straight across the board. My ipad is perfect but because I got the 64gb I am kicking myself years later for not having more space. I've been going back and fourth trying to decide if I should upgrade or wait for the next updated ipad pro with m2?!!

Higher refresh rate and better storage seal the deal for me. I have a 2019 iPad Air and having used my friend's 2018 iPad Pro with ProMotion, I don't plan on upgrading unless I can afford a model with ProMotion.

I love how he just hooks you in within the first 20 seconds of every video.

I’m looking forward to seeing a day where Apple finally lets these M1 chips live up to their potential by giving us Logic Pro & Final Cut, usable on iPad Air & iPad Pro models.

Still satisfied with my M1 Ipad Pro 11 inches. I'm gonna give this tablet a lifespan of 5-7 years.

Had already decided that I was getting the iPad Air when I thought it would be coming with the A15. Now that it has the m1 it's a no brainer. Can't wait to get my hands on it next week.

Buying a MacBook, had me think and talk so much about this ladder (even though I didn’t know it was an actual consumer concept), from ram to screen size and the smaller difference in pricing after upgrading air to 16gb I may as well get a pro etc. I bought and returned 3 MacBooks before I settled on the 16” within a month. I really did want the iPad Pro for the promotion and screen size but at that point I was trying to save…. Enlightening video

I just bought the iPad Air today with an 2nd gen Apple Pencil. Needed a device with a lot of storage for notes, lecture recordings, files, and basic stuff such as surfing the net or watching videos. Would’ve gone for the iPad Pro 128 gb if I were to switch over to iPad for drawing but I already use a drawing tablet + Clip Studio Paint on my laptop so I decided otherwise. If it weren’t for the extra storage in the iPad Air 256 gb, I would’ve bought the iPad Pro 128 gb.

AMAZING! (yes I am screaming!) Truly an amazing video and I am so glad someone on the internet broke this down. I spend so much time analyzing and trying to justify Apple purchases to make sense of why would I go with one version over the other. Unfortunately, I am the type of consumer who want the most premium (at times) but I also do not upgrade as often as I use to. Again, great video MKBHD & Team!

That introductory pricing section of this video is essentially the "nudge" theory by Daniel Kahneman: people always react to changes (or prices, in the context of this video) in terms of gains and losses, rather than maximizing utility. Fantastic! 👌

Watching this video on the iPad Air (64gb) purple. Perfect iPad for someone who travels a lot with work and really just needs it for emails and watching Netflix / KZbin etc….

One thing missed is memory. You’ve >1TB drives with larger 16GB memory that caches more and with it better perf. It might also draw more power than 8GB RAM version as I’ve noticed battery burn rate is far faster than last gen IPad Pro.

It’s interesting that Apple didn’t use the newer A15 chip here, as it has in the iPhone 13 line, the new iPhone SE, and last year’s iPad Mini. The A15 is built on a newer architecture and has roughly the same peak clock speed as the M1. But when you compare the M1 to the A15, the M1 still pulls ahead it has two more high-performance cores and three more GPU cores.

In my experience the higher refresh rate gets more noticable as the display size increases. Like I have a 120hz Samsung and a 120hz iPad Pro and I also recently tried a 120hx 12.9" iPad Pro. On the phone it's not noticeable when you change to 60, the 11" it is but barely, and on the 12.9" it's very

Best intro and amazing pricing logic throughout. Genius. I don’t even want an iPad. Watching this video because he’s just that good.

Thanks for this video, this helped me realize the iPad Pro 11 is the one for me! So I didn’t choose wrong!

yep. was considering the the Pro for a long time now that Air comes out. wonder if they'll make a larger screen Air just to throw another one into the mix.

One small thing I've found is that this is the first possible iPad I know to spell the name on the back. My 2020 iPad Pro only says "iPad" on the back-- love this blue more tbh than my grey Pro

I loved that pricing analysis at the beginning of the video.

This is one of best videos i ever seen, its contained education, entertainment, and helpful information Thanks dude 🙏🏻❤️

As a 2021 12.9" iPad Pro owner, I would still select the iPad Pro over the iPad Air due to screen technology and 120 Hz Pro Motion along with the larger storage options available.